Land Rover originated as one specific vehicle, originally known just as the Land Rover, launched by Rover Company in 1948, and has developed into a brand encompassing a range of four-wheel drive models, including the Defender, Discovery, Freelander and Range Rover. Land Rovers are currently assembled in Halewood, UK and Solihull, UK, with research and development primarily taking place in Gaydon. Land Rover sold 194,000 vehicles worldwide in 2009.[5]
Land Rover has had a number of owners during its history. In 1967 the Rover Company became part of Leyland Motor Corporation and in 1968 Leyland Motor Corporation itself merged with British Motor Holdings to form British Leyland. In the 1980s British Leyland was broken-up and in 1988 Rover Group, including Land Rover, was acquired by British Aerospace. In 1994 Rover Group was acquired by BMW. In 2000 Rover Group was broken-up by BMW and Land Rover was sold to Ford Motor Company, becoming part of its Premier Automotive Group. In June 2008 Ford sold both Land Rover and Jaguar Cars to Tata Motors
History
The first Land Rover was designed in 1948 in the United Kingdom (on the island of Anglesey off the coast of Wales) by Maurice Wilks, chief designer at the British car company Rover on his farm in Newborough, Anglesey.[9] It is said that he was inspired by an American World War II Jeep that he used one summer at his holiday home in Wales.[citation needed] The first Land Rover prototype, later nicknamed 'Centre Steer', was built on a Jeep chassis. A distinctive feature is their bodies, constructed of a lightweight rustproof proprietary alloy of aluminium and magnesium called Birmabright. This material was used because of the post-war steel shortage and the plentiful supply of post-war aircraft aluminium. This metal's resistance to corrosion was one of the factors that allowed the vehicle to build up a reputation for longevity in the toughest conditions. Land Rover once advertised that 75% of all vehicles ever built are still in use.[citation needed] In fact, Land Rover drivers sometimes refer to other makes of 4x4 as "disposables".[10] The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis.
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